You know that when the Newark Star-Ledger features a story about the newfound power of consumers on the internet, we're beyond trend and moving on into the mainstream.
The article, which they don't seem have picked up from AP or anything, focuses on how consumers are using YouTube and other such sites to shame companies into rectifying their bad behavior.
This is important because once again it shows us the real power of the interweb, which is to put consumers in the drivers seat. Whether it's to ignore advertising and research their purchases on CNET or to counteract advertising with their testimonials to poor products and services.
Caveat emptor.
I agree - shaming websites have been around for a while, but it's definitely web 2.0 apps and blogs that have enabled consumers to give brands a well-deserved kicking. Citizens as media players.
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