Via
AgencySpy, we learn that Wal-Mart's attempt to put up a
page on Facebook turned into a fiasco as over 300 people left anti-WalMart messages on the page, including this one from a Janine Carmona, who succinctly states the "
Your Brand Is Not My Friend™" credo
Facebook should take the number of negative comments on this page as a note that we don’t support this company [for] its use of a space for social networking. This space is for people talking to other people. Facebook, get your priorities straight.
The 800 lb. guerilla in the social media room.
ReplyDeletewhen will corporate america get a clue? just because you can doesn't mean you should. just a smidgen of sensitivity.
ReplyDeleteFYI for all:
ReplyDeleteFound this nice YBINMF-ish article outside of the Adweek/Adage/ad blog realm, so hopefully that means the backlash is spreading. Enjoy.
http://news.zdnet.com/2100-9588_22-6207642.html
Thanks FATC.
ReplyDeleteThat link deserves its own post.
Coming tomorrow.