Oct 21, 2007

Buy Jaffe's Book


So Joe Jaffe has a new book out "Join The Conversation" and he's doing something called "bumrushing" Amazon-- getting as many people as possible to order to book on the same day so as to raise his rank in Amazon's listings.

I'm participating because I like Jaffe-- as many of you know, I've known him for over 10 years and he's a good person. But also because I find his approach fascinating: it exposes the fallacy of all those lists and rankings and whatnot and proves how easy they are to manipulate.

Anyway, here's the link to his book on Amazon.

UPDATE: Seems the book made it all the way to #26 - out of all books. That's pretty impressive for a book on a topic just a small audience actually cares about.

3 comments:

  1. I love you too Toad...but the book is called "Join the Conversation" (www.jointheconversation.us)

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  2. Sorry about that... just fixed it and added the new link.
    Must be genetic: I don't think my Grandmother ever got the name of a movie or book correct.

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  3. Toad,

    Having once been an editor in the publishing world and awaiting the publishing of my fifth book, what Joe did is not so new, but it is smart.

    I am always surprised that so many (most) authors don't understand the world of publishing and the numbers required to obtain best seller status. One would think that if we participate in a business, and that is what publishinhg a book is, we would take the time to learn how it works. If we don't market and sell our books, no one else will. Good for Joe!

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