Nov 27, 2007

Sometimes You Don't Need A Headline

click to enlarge


I really like this Audi ad, done by fellow blogger Simon Veksner, a/k/a Scamp, who works at BBH in London.

And while I'm sure the chicken-crossing-the-road thing has been done before, I like the juxtaposition of the downscale-joke-chicken with the upscale-big bucks-convertible.

The "get" is nice too- it makes you feel smarter somehow, for solving it. Kudos to Audi for not making them put in a headline or a copy line to explain the joke to the truly dumb. Having to figure out the not-very-difficult-to-figure-out joke on your own somehow adds to the upscale feeling of the ad and the car.
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10 comments:

  1. AnonymousNovember 27, 2007 at 8:10 PM

    I hadn't thought of it like that - good point about the lack of a headline.

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  2. AnonymousNovember 28, 2007 at 11:17 AM

    That's be Simon Veksner, not Vinick.

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  3. Alan WolkNovember 28, 2007 at 11:23 AM

    Thanks anonymous 11:17. Fixed.

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  4. Lunar BBDONovember 29, 2007 at 4:49 AM

    Ha ha. Writing 'that's be' in a corrective comment. The irony...

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  5. AnonymousNovember 29, 2007 at 6:39 AM

    WHY DID THE CUSTOMER CROSS THE ROAD?
    To buy my chicken.

    Headline in trade ad for Perdue.
    1971.

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  6. AnonymousNovember 29, 2007 at 8:29 AM

    is that really you ed?

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  7. AnonymousNovember 29, 2007 at 9:29 AM

    That'd be cool if McCabe was here.

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  8. AnonymousNovember 29, 2007 at 11:01 PM

    maybe fellow former carl ally-ite tom messner can persuade ed mccabe to really comment here.

    tom, if you read this, do your part. please. it would be fun to get the greats commenting on the ad blogs.

    at least until everyone realizes that you were all, in fact, out of your minds to begin with.

    ;-)

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  9. AnonymousNovember 30, 2007 at 2:22 PM

    I was not a contemporary of McCabe at Ally. He left in 1967; I got there in '72.
    I guess we get along very well when we see each other because I never worked with him or for him. I interviewed with him, but he hired someone else which probably worked out for both of us.
    I just saw him last month at the Hall of Fame dinner for Phil Dusenberry, Paul Rand, and someone else whose name I can't remember.
    He has a Blackberry since he entered my e-mail address; if he connects, I will let him know.

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  10. AnonymousNovember 30, 2007 at 11:08 PM

    @tom messner,

    that would be great. ed would make a great blogger.

    as a former employee, i'd think twice before commenting on ed's blog ;-)

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