Via ScampBlog comes this spot from Fallon’s UK office for Budweiser. The one thing that jumps out immediately is that it’s a :60 (when was the last time you saw a :60 in the US that wasn’t a launch spot for a major brand.)
Via ScampBlog comes this spot from Fallon’s UK office for Budweiser. The one thing that jumps out immediately is that it’s a :60 (when was the last time you saw a :60 in the US that wasn’t a launch spot for a major brand.)
Toad, there's a whole chunk of your 'advertise the site' post from last week in this week's Campaign (our only real trade mag).
ReplyDeleteCongrats.
i agree that agencies can no longer assume that their moderately amusing little stories will cut it in the age of the internet. and we should be way more open.
ReplyDeletebut i have to say i (along with everyone on scamp's blog) was disappointed by this effort. it just doesn't put me in the mood for a bud.and believe me it doesn't take much to put me in the mood for a bud. ;-) it just hits the wrong note.
i'm guessing part of the problem was that it was tested. but still.
Reinforcing negative stereotypes of the Irish, are we ;)
ReplyDeleteSeriously though, I wasn't sure how Bud was viewed in the UK.
Here, it's just a popular cheap beer, but beer brands can take on a whole new life elsewhere-- just ask all the guys from western Pennsylvania who watched in amazement as Rolling Rock, the local cheap brew, somehow became a yuppie phenomenon.
national stereotype? guilty as charged. not sure how it's "negative" though.
ReplyDelete;-)
it's actually very interesting, to me anyway, how bud is perceived abroad.
in ireland and the uk in the 90s, the bud longneck bottle commanded a premium as a more sophisticated import and cost more than say the locally brewed Carlsberg or Heineken.
which proves my theory of beer: IT'S ALL IN YOUR HEAD!