Adweek is running my column on The Real Digital Revolution on their site today.
Here's the intro and the link:
The real digital revolution has nothing to do with advertising or marketing. In fact, it's the mortal enemy of both.
Because the real digital revolution is about consumer empowerment, the ability to research and learn about products and services and make decisions independently from, and in spite of, any sort of advertising messages.
Read the rest...
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