The good folks at TalentZoo reached out to me to write an article for their well-trafficked web site, and it's finally up. Sort of a what-ad-agencies-should-do-next piece that dovetails nicely with a lot of what we've been discussing on here lately.
I’ve written quite a bit about the effects of The Real Digital Revolution, that transition of the consumer decision cycle from Ad -> Purchase into Ad -> Google -> Purchase and how it permanently altered the role of advertising in our society. But that doesn’t mean advertising is going away. Just that it promises to look and feel very different.
You can read the whole article here.
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