OMMA Social Panel: Using Paid Media to Drive Earned Media

I'll be hosting a panel at OMMA Social tomorrow (Thursday, 6.17) called Using Paid Media to Drive Earned Media: The Latest Tips, Tricks and Tools

Here's the description from the OMMA website:

It’s now commonly accepted that in order to be successful at earned media – giving people the kinds of brand experiences that they willingly share – marketers need to invest in paid media too. As the social media world keeps evolving, though, the strategies for investing in the right paid media have to evolve as well. Is it still wise to buy portals, or does buying inventory on an ad exchange at niche targets provide better ROI? How has the practice of seeding changed with the explosion in new platforms, from Twitter to mobile? A look at how to convert dollars into social media-generated distribution.

Panelists are:
Richard Jalichandra, President & CEO, Technorati, Inc.
Kristine Shine, VP, PopSugar Media
Tom Troja, Founder, Social Symphony
Josh Warner, President, Feed Company


If the pre-panel discussion is any indication, things should get pretty lively- it's a fascinating topic and I suspect five people with strong opinions could talk about it for hours.

Any input or suggestions from the peanut gallery is warmly welcome - shoot me a tweet, an email or just leave a comment down below.

We're on at 9:45 AM at the Millennium Broadway Hotel, 145 W. 44th, in the heart of Times Square.

Bonin Bough from Pepsi is the keynote and other familiar faces on stage include Cathy Taylor, David Berkowitz, Ian Schafer, Max Kalehoff and Mike Germano.