New On Digiday: Second Screen Is Not Social TV
While the terms “social TV” and “second screen” are often used interchangeably, they are, in fact, two different experiences: Social TV is a subset of second screen — and a somewhat minor one at that.
As technology and adoption advance, every show will need to come up with its own unique spin on what constitutes valuable second-screen content. For a baseball game, it may be a very graphics-intensive take on statistics; for a reality game show, it may be online voting. Those decisions are up to the networks and the individual show runners, who’ll need to balance their goals (e.g., increase tune-in or cement loyalty) with what their budget allows.
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