Originally published at TDG Research on July 9, 2015
This summer has witnessed an unusual phenomenon — two to be exact. The first: networks are launching a spate of new series during the summer months, which are usually consigned to reruns. The second: even though these new shows are debuting to some fairly dismal ratings, the networks appear blissfully unconcerned. In fact, USA Network actually renewed its summer offering, Mr. Robot, before the show even made its official debut.
So are the network bosses getting a bit too much sun, or is there something else afoot?
READ THE REST AT TDG RESEARCH
This summer has witnessed an unusual phenomenon — two to be exact. The first: networks are launching a spate of new series during the summer months, which are usually consigned to reruns. The second: even though these new shows are debuting to some fairly dismal ratings, the networks appear blissfully unconcerned. In fact, USA Network actually renewed its summer offering, Mr. Robot, before the show even made its official debut.
So are the network bosses getting a bit too much sun, or is there something else afoot?
READ THE REST AT TDG RESEARCH
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