Originally published at TDG Research on August 6, 2015
Virtual Reality’ (or ‘VR’) is a term bandied about a lot these days, particularly in the entertainment industry. It’s supposed to be the ‘next big thing,’ a medium that changes the entire notion of storytelling by making it more immersive, more realistic, and (you guessed it) more reliant on technology.
At the same time, many observers hear the words ‘Virtual Reality’ and immediately roll their eyes, recalling 3D, Second Life, and other technologies widely touted as the ‘next big thing’ only to flop.
So is VR just another overhyped technology, or will it truly matter to the future of TV and video?
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